Lead with Clarity, Confidence, and Purpose
Break free from overthinking and align your next chapter with your natural genius — no more burnout, just real results.
You don’t have to push harder. You just need the right support.
You’ve built a life that looks great on paper.
But inside, it feels like something’s missing.
Successful — But Secretly Spinning?
You’re smart, driven, and accomplished. But behind the polished LinkedIn profile, you might be asking yourself: “Is this really it?”
You work harder than ever yet feel like you’re spinning your wheels. Deep down, you crave ease, fulfillment, and alignment — not just another hustle cycle.
You’re not broken. You’re just out of sync with your natural genius.
The Genius Activation Process
This isn’t a step-by-step formula. It’s a flexible, repeatable process that meets you where you are.
Whether you’re overwhelmed, stuck in decision loops, or simply ready to grow with more ease — the Genius Activation Process clears mental clutter, reconnects you with your natural strengths, and helps you align action with who you truly are.
Release Mental Clutter
We start with a neuroscience-based technique that quiets mental noise and dissolves subconscious blocks. This is where the fog lifts — and you start to think clearly again.
Reconnect with Your Genius
You’ll get personalized insight into how you’re naturally wired to lead, communicate, and make decisions — no more second-guessing. Just clarity and trust in yourself.
Align Strategy with Strength
We translate that clarity into aligned action. Coaching support, real tools, and practical accountability help you move forward without burning out.
Clear. Reconnect. Align. Repeat.
Work With Me
Support for Individuals, Teams, and Events
Individual Coaching
1:1 coaching for high-achieving professionals ready to break free from burnout and lead with clarity — using my Genius Clarity Process.
Teams & Group Facilitation
Custom-designed team experiences using interactive facilitation, strengths-based leadership tools, and proven group frameworks — to improve communication, collaboration, and performance.
Speaking
Engaging keynotes and breakout sessions blending insights, ego-awareness tools, and practical action steps to inspire your audience and spark meaningful change.
Meet April Dawn Simpson-
Your Genius Coach
Hi, I’m April Dawn Simpson — founder and lead coach at April Dawn Coaching.
Years ago, I looked wildly successful on paper: a steady career, a track record of results, a reputation for being the one who always had it together. But inside? I was exhausted, second-guessing myself, and feeling disconnected from the very success I’d built.
Getting fired from a job I loved was the jolt I didn’t know I needed. It cracked me open to a new truth: the version of me that pushed, overthought, and people-pleased her way forward was never sustainable — or truly fulfilled.
Since then, I’ve dedicated over a decade to mastering coaching tools and strengths-based leadership — not just to fix what’s wrong, but to reveal what’s been brilliant inside you all along.
Today, I help high-achieving professionals just like you break free from burnout cycles and lead with clarity, confidence, and genuine alignment. Because your genius isn’t something you hustle for — it’s something you unlock when you stop operating from old survival patterns.
I believe you’re closer than you think to feeling at ease, clear-minded, and proud of how you show up every day — and I’d be honored to walk beside you as you find your way back to yourself.
You’ve done all the right things —
now it’s time to do the aligned thing.
What Leaders Are Saying
"April facilitated the group exercises, working her magic with my whole leadership team."
— Andrew Glenn
What I loved most about April's coaching style is her ability to be warm and empathetic while still pushing me to take the difficult steps..."
— Emily Hare
"April is one of the most delightful people I have ever had the pleasure of working with in my career."
— Marc Olivier
"She helped me learn valuable lessons about myself, building a toolset I've taken into leadership."
— Emily Hare
"She truly inspires those around her to think big and execute with care."
— Charlene Wilson
"With her warmth, wit, and wisdom, she got me to understand things about myself that even some years of therapy couldn't quite unlock!"
— Andrew Glenn
You’re not broken —
you’re just out of alignment.
Your Questions, Answered
Below are answers to common questions I hear from clients. If you still have one, just reach out — I’d love to help!
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At April Dawn Coaching, you won’t just get surface-level advice — you’ll experience a powerful blend of neuroscience-based subconscious clearing (RIM®) and your personalized GeniusReport™. This combination helps you clear mental clutter and unlock insights you can actually use right away.
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Therapy is typically about understanding and healing your past. Coaching is focused on helping you move forward — clarifying what you want, identifying what’s in the way, and creating practical shifts you can feel immediately. I use neuroscience-based tools like RIM® and the GeniusReport™ so you won’t just talk about change — you’ll experience breakthroughs you can use at work and in life right away.
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I work with high-achieving professionals — executives, managers, and entrepreneurs — who are ready to stop overthinking and start leading with clarity, confidence, and purpose.
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Clients often say they think more clearly, trust themselves more, make better decisions, and feel a greater sense of ease in both leadership and life.
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Most clients meet with me for 60–90 minutes per session, typically once or twice a month — but some choose to meet weekly when they want more momentum or have urgent goals. I know your time is valuable, so every session is focused, efficient, and designed to create real shifts you can feel right away.
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Many clients report noticeable relief and clarity after just one session. Deeper shifts unfold over weeks and months as we work together — and because we focus on your real patterns, the benefits compound long after coaching ends.
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No. Some clients work with me for a single breakthrough session, while others choose a package of sessions to support bigger goals or sustained change. While even one session can create real shifts, many clients find that multiple sessions provide deeper, lasting results. It all depends on your goals and needs — I’ll help you choose what fits your timeline and budget best.
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Absolutely. Many of my clients have worked with other coaches or therapists — they come to me for a deeper, more personalized approach that goes beyond mindset to clear the root cause of overthinking and burnout.
Still wondering if this is right for you? Book your free Clarity Call and we’ll talk through what would serve you best.
Most clients feel the shift in session one —
clearer, lighter, more focused, and finally in control.
Ready to Step Into Clarity and Confidence?
Stop spinning. Start aligning.
Book your free Clarity Call today — no pressure, just a real
conversation about what’s possible for you.
Want Genius-Level Insights in Your Inbox?
I share genius activation strategies, cognitive optimization tools, and leadership insights to help you think clearer, decide faster, and lead with sustainable brilliance.
Along the way, I also share personal stories—the messy, meaningful kind—because I believe transformation isn’t just theoretical. It’s lived. And sometimes the most powerful breakthroughs come from seeing your own journey reflected in someone else’s.
You’ll hear from me 1–2x/month.
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